Upper Deck Streamlines its Distribution ProgramPosted by T.S.
Last Friday,
Upper Deck announced a new distribution program for its products that starts with items shipping in April. These moves were to strengthen and protect the company’s brands, while also streamlining and better-defining the company’s channels of distribution.
In short,
Upper Deck wants collectors to buy from shops, and distributors are to tailor to those shops and not sell direct to the consumer. Some of the specifics include the following:
"Authorized
Upper Deck Hobby Distributors are expected to only sell current sealed product to brick and mortar
hobby shops that agree to only sell it to end-user collectors. These Certified Diamond Dealer brick and mortar
hobby shops are NOT permitted to wholesale the product to other retailers, to sub-distributors, or any other entity other than the end consumer.
Upper Deck is also creating a new class of trade called UD Authorized Internet Retailers (AIR’s), for a select few customers that operate a brick and mortar
hobby shop, and also have a presence on the internet.
Upper Deck Authorized Internet Retailers have been hand-picked by
Upper Deck to represent our brands online, and may be identified by looking for the
Upper...
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collectorzzone, collectorzzone blog, collectorzzone.com, sportscards, upper deck, upper deck product
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